Growth:
1. No+ range of products
2. Sales is not equal to market share
3. Profit is not equal to cash and profitability
4. No of employees
5. Volume of assets
(2) Market share of Nivea
Sales of nivea
Sales of nivea + Sales of all other COMPETING brands of the same product
Profitability:
- profits/sales
- profits/assets
- profits/ capital employed (how much capital you used in the business)
| TL value = expenses -–-inputs --- throughput --- output --- TL value= revenues Revenue does not equal to cash inflow Expenses does not equal to cash outflow |
Organic growth- growing internally generated resources
Market penetration- deepening the market by selling more to the market
No comments:
Post a Comment